Last week, Gmail announced that they’re going to start supporting media queries. Email geeks everywhere collectively lost their minds. What’s changing? Previously, Gmail stripped the <head> and <style> elements from email HTML. Any CSS—the code responsible for styling HTML—had to be applied inline to render, which is a pain…
For many businesses, the holidays are one of the most hectic—and important—times of the year. A successful holiday season can ensure the calendar year ends on a high note for your business, but it can also generate positive momentum that you can build on for the future. Even though…
We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist. Email, through the eyes of a computer It’s relatively simple for a human to look at a set…
Last week, we introduced our brand new holiday microsite and email series, featuring tips, advice, and best practices to help you make the most of your marketing throughout the holidays. Today, we’re excited to announce another useful holiday resource. In the coming weeks, our client relations team will be hosting…
In our latest release, we’ve added the ability to include background images in our basic templates. Background images are a simple way to add visual interest to your campaigns and promote brand consistency in your emails. Most importantly, they’re perfect for adding a hero section to your campaigns. A…
Introduction: It’s probably apparent why you want to keep people on your website longer. The more time a potential traveler spends on your website, the more time you’ll have to convince them to stay at your property. Your website is one of the best tools you have to market…
Introduction Hostels aren’t all they’re cracked up to be, and I mean that in the best way possible. Hostels have received an unfair reputation in the past, but things have quickly changed. Right now, we’re seeing a rising interest in hostel culture that’s influencing how all types of accommodations…
This month, we’re publishing a slew of new updates that can be seen as a successor to our last update, Janus. Together, these updates work hard to make your life easier. Credit Card Improvements You can now collect billing addresses at the same time you collect credit card payments….
Introduction: Balance is important in almost any business practice. Hot trends and popular topics come and go, distracting us from the tried and true methods of marketing. In recent years, authentic travel experiences and the focus on local culture have driven the marketing messages of all types of properties….
Introduction: As a hotelier, you’re familiar with the high costs of utilities. Wasteful water, electricity, and labor practices can drive your operational costs up. Hoteliers and property managers should be especially conscious of their property’s wasteful practices. By nature, hotels and other properties are wasteful. Sheets, towels, and little…