A new study by Travelport find that Millennials’ preference for bleisure travel drives a need for smoother digital interactions throughout the journey. The survey of 11,000 travelers in 19 countries who took at least one return flight in the last year finds that the adequacy and availability of digital…
Cash is going out of business. Alternative payments are taking over the world with some already comfortable with touchless payments, invisible payments and mobile wallets as part of their everyday shopping habit. Now, Barclaycard says this trend is spilling over to the business travel space. As the popularity of…
tnoozLIVE is back! This time we’re going live from Travel Technology Europe, which features travel and hospitality technology vendors from around the world. Held in London, the show is celebrating its 15th year. Our managing editor Linda Fox, along with contributing editor Martin Cowen, will be interviewing executives from companies…
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. With digital giants like Airbnb, TripAdvisor, and a myriad of others battling for dominance, the travel industry has become home to some of the most exciting online brands. Visibly missing from this mix are the companies…
Travelport has unveiled details of its product plans for airlines going forward based on IATA’s New Distribution Capability technology standard. The distribution giant, which was first to achieve certification for NDC Level 3 Aggregator in December, development plans will enable agents to access airline NDC content via the Travelport…
Canary Wharf’s iconic East Wintergarden has unveiled a new 360º virtual reality tour which helps prospective events managers better appreciate the space. The tour is intended to help attract more clients, especially international organizations who might want to explore the East Wintergarden before heading off to London to visit…
Androids may one day dream of electric sheep, but hotels shouldn’t lose sleep over it—so long as they have their data ducks all in a row. SiteMinder and IDeaS Revenue Solutions suggest that a future of properties with robots handling guest services and AI managing operations might be just…
This is a viewpoint from Scott Kendrick, VP of Marketing at CallMiner. After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. Unfortunately, airlines often get away with poor customer service due to near-monopolies in some…
The media landscape is changing and media buying needs to adapt. From the handling of disinformation campaigns by social platforms, to YouTubers behaving badly, to social media advocates pushing brands to end associations with publishers or other brands which have fallen afoul, brand managers and media buyers need to…
Putting faith in artificial intelligence to help with marketing campaigns
By cameron in Uncategorized
Saul Lopes, Virgin Holidays customer lifecycle lead, took a leap of faith on artificial intelligence as a tool to improve the brand’s email marketing efforts by working with UK AI start-up Phrasee, and has seen that faith rewarded with over the past three years. Virgin Holidays increased email open…