Booking.com driving self-service – chatbot answers almost half of post booking queries
By cameron in Uncategorized
The majority of consumers prefer to use self-service tools when researching travel options, according to a study by online accommodation giant Booking.com. The survey of 18,500 people from more than 25 countries revealed that 80% of holidaymakers prefer to self-serve to get the information they need. While 50% of…