Travel marketers might want to brush up their video skills as the shift to the medium, and how it is used for content, is happening faster than anticipated. This was highlighted as one of “three key shifts” currently happening, by Vanessa Fitzgerald, Facebook sales director for northern Europe. Speaking…
US business travelers are increasingly attracted to the prospect of adding a few days of leisure to their business trip, this trend, known as a “bleisure”, offers opportunities for hotels and airlines to increase their high-value revenue. A recent study by Expedia Media Solutions and Luth Research finds that…
Discussing the impact of any US president’s administration on the travel industry typically doesn’t warrant a panel focus at a tourism industry conference. But the Trump Administration, with its travel ban policies, talk of building a wall with Mexico and reinstatement of travel and business restrictions on and with…
Could do better is the conclusion of a Diggintravel study of Conversion Rate Optimization (CRO) practices from airlines. While the basic level of sophistication airlines have on CRO is comparable to companies in other industries, it lags behind travel and ecommerce companies like Amazon, Airbnb, Priceline, and Skyscanner. The…
Include airlines in decision making when it comes to security was the message from the IATA chief at the organisation’s World Conference in Abu Dhabi. IATA Director General and CEO Alexandre de Juniac called for governments to be mindful of the lessons learned from the electronics ban. “Threats to aviation…
This is a viewpoint from Mark Lenahan, co-founder of CJ Ignition. Imagine as a traveller if you never had to eat alone, if you had a tour guide in your pocket everywhere you went, if you could see the history and the natural environment come to life as you…
Wall Street analysts weren’t the only ones to weigh in on Expedia Inc. and Priceline Group’s stock prices during the recent Phocuswright Conference in Fort Lauderdale. Glenn Fogel and Mark Okerstrom, the respective presidents and CEOS of the Priceline Group and Expedia, Inc., each took a turn on the…
Alaska Airlines is the latest carrier to adopt the Farelogix FLX Merchandise engine which helps airlines adapt and personalize products and services. FLX Merchandise is integrated as an enterprise or cloud-based solution. It integrates directly with the airline’s existing technology stack or PSS and lets airlines create dynamic product…
Expedia Media Solutions has taken a look at the purchase habits of APAC travelers across several generations in its latest research. The study, conducted in conjunction with Northstar Research Partners, reveals these travelers in Australia, China and Japan, have some noteworthy travel behaviors that can influence travel marketing messages….
This is an article from China Travel News.It appears as part of the tnooz sponsored content initiative. Travellers, just like consumers in any ecommerce category, have distinct ways of shopping. A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key…