Most consumer travel brands focus their social media marketing campaigns on Facebook or Twitter, but LinkedIn has a greater potential than most people realise. NB This is a viewpoint by Raul Harman, a writer for BizzMarkBlog More often than not, travel brands disregard LinkedIn believing that it’s not really…
OpenJaw Technologies is developing a conversational chatbot which will be powered by IBM Watson Artificial Intelligence. It has linked up with Dublin-based Ludex for the bot which is being built specifically to handle customer service queries for airlines, OTAs and loyalty schemes. Ludex is an IBM Watson Ecosystem Partner….
Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. NB This is a viewpoint by Blake Madril, revenue technology strategist, IDeaS Revenue Solutions. The rapid evolution of the internet, advancements in technology and a growing generation of new travelers caused…
India’s biggest taxi app Ola is hoping to get a lot bigger, linking up with Google to launch a Progressive Web App which will help it reach millions more users in India. The tie-up was announced at this week’s Google’s I/O developer conference in San Francisco. Progressive Web Apps…
Thomas Cook’s first-half results talk about its airline operations as a separate business unit, and claims that by carrying 17 million passengers a year it is one of Europe’s leading leisure airlines. In the six months to end-March its airline – comprising Condor in Germany and Thomas Cook Airlines…
3Mundi has sold a 25% stake to Flight Centre – in another strategic investment for the Australia-based travel group. Terms of the transaction have not been disclosed. The deal follows a licensing deal between 3Mundi and Flight Centre’s corporate travel arm FCM in 2015. The company was created in 2006 as…
Amadeus is looking to tap a new segment as it extends data it traditionally provides for the airline community and travel agents to destination marketing organisations. The company has unveiled technology targeting DMOs, called Destination Insight, which aims to help them improve their marketing campaigns via the use of “near…
Webjet, Australia’s largest online travel agency, completed a first round of testing to measure shoppers’ responses to airlines’ rich content as supplied by Routehappy. Webjet created the test to determine whether rich content would improve its purchase funnel. Its hypothesis was that more consumers would convert after interacting with…
When companies external to travel say it’s time to embrace something new, it can often be taken with a pinch of salt. But, when it comes from within the industry, maybe it’s time to sit up and pay attention. Enter CAPA chief Peter Harbison who gave an aviation industry update…
Yatra.com has reported its full-year results to end-March, confirming that it is growing strongly in volume terms while finding it difficult to rein in costs and losses. Its financial year runs April-March, slightly out of synch with other B2C travel brands, although India’s other Nasdaq-listed OTA MakeMyTrip has the…