The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. NB: This is an analysis by Kevin Mullaney, head of digital at Flagship Consulting. Considering that 60% of travel searches are carried out…
The guest experience doesn’t begin when the traveller checks into their hotel – it begins the moment the inspiration to travel strikes. From there, the traveller’s online journey takes them through different customer stages, every one of which presents the hotelier with an opportunity to enhance the guest experience…
It suited the industry vernacular for a long time to pigeon hole everything that wasn’t a hotel into the term “alternative accommodation”. Long before the emergence of Airbnb and even HomeAway, brands synonomous with the concept, accommodation that appealed to people that do not like hotels was considered as something…
SITA Labs has connected a selection of its own products to create KATE – a robotic check-in kiosk which can move autonomously to the most congested areas of the airport to help manage check-in queues. It has applied for a design patent for the product, which currently taps SITA’s…
Airlines have transformed obstacles such as downward pressure on fare structures, fluctuating demand patterns and inventory non-utilization into opportunities to accelerate growth. NB This is a viewpoint by Alberto Carlos Hinke, director, strategic consulting at PROS. A large part of the airlines’ success has been the ability to do…
Google has released some research on what makes consumers download travel apps, what they’re using them for and why they stop using them. The search giant quizzed US consumers on what they use travel apps for: 44% say looking for offers 35% say things to do before visiting 32%…
The Airlines Reporting Corp. is looking into the causes of a 7.1% increase in the number of debit memos in the U.S. between 2015 and 2016. The increase came even as the majority of U.S. carriers have seen a substantial decline in debit memos. ARC, which serves as the…
MakeMyTrip, India’s largest online travel agency, reported adjusted operating losses of $35.8 million for the fiscal fourth quarter. The company attributed the loss to “our continued high spends on marketing and sales promotions to acquire new hotel customers.” The full fiscal year adjusted operating losses were $83.7 million. But…
Not anticipating the scale of the impact of mobile on the travel industry is quite an admission. This is especially true when it comes from someone who has been involved in so many of the bleeding edge developments in the sector over the course of the last 20 years….
Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip. Research by Phocuswright found that the influence on an 18 to 34-year-old’s travel decisions in both categories (both web reviews and videos) came in at about 30%, compared to those…