This is a viewpoint by Ann Taylor, a WordPress blogger. If you’re thinking about building a hotel website with a real-time property reservation system, you are probably not even considering that it can be done without tech help and with a modest budget. The hospitality business market is overwhelmed…
Travel Republic has improved the effectiveness of its marketing using insight rom Criteo’s User Graph. The Emirates Group-owned intermediary used Criteo’s technology to map customer interactions at different points in the journey, and discovered that the path to purchase was longer and more complex than previously thought. The OTA…
Millennials have overtaken Baby Boomers as the largest living generation in the U.S. within the past year, according to Pew Research. Those who buy into the stereotype of the selfish, self-centered snowflake will likely cringe at the news. But Concur, the travel and expense management firm, decided to take…
Airbnb cofounder and chief strategy officer Nathan Blecharczyk has told Bloomberg TV Asia that that its future lies in “becoming in a platform for the entire trip.” When asked about the vision for Airbnb over the next five to ten years, he said: “The biggest evolution of the strategy…
Amadeus has issued what it claims is “the most comprehensive research on Asia Pacific (APAC) travellers to date”, and concludes that there is no such thing as an Asia Pacific traveller. “The most startling observation from the study is that there is no consistent profile for the Asia Pacific…
This is a viewpoint by Claudia Collu, chief commercial officer for MainAd. Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. And this is especially true in the…
Royal Caribbean Cruises Ltd., which operates Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, added new tools and services to Espresso, its travel agent reservations system: • The new Connecting Staterooms Search feature will assist agents planning a vacation for a family by narrowing down the options and…
Hello Scout, a San Francisco-based personalisation and text messaging platform for hotels, has been bought by Australian luxury home rentals specialist Luxico which now has “exclusive access” to the technology. The purchase price has not been disclosed. Hello Scout launched in 2015 (tnooz startup pitch from Feb16 here) and…
Nasdaq-listed Indian OTA Yatra has revealed the extent to which marketing costs are driving the landgrab for customers in the country, with its Q1 spend on this line up by nearly 250% compared with the same quarter last year. Its Q1 earnings released last week showed marketing and sales…
The Direct Booking Summit 2017 has named tnooz as an official media partner for both its Americas and European events taking place this autumn. This article appears as part of tnooz’s sponsored content initiative. The Direct Booking Summit is the largest, most comprehensive event of its kind. It’s a…