This is a viewpoint from Nancy Hall, senior vice president at Conversant. Earlier this year, digital travel sales in the US were forecasted to reach $189.62 billion, of which 40% were estimated to come from mobile devices. Travel research and booking on mobile is continuing to grow as a…
Fighting for the top slot in hotel SEM and SEO
By cameron in Uncategorized
A new report by L2 “Luxury Hotels: Google Hotel Finder vs OTAs” highlights a shift in the advertising strategies of leading hotel brands as these continue their direct booking battle with the leading OTAs. L2 analysts find that the reach of the three leading OTAs TripAdvisor, Expedia, and Kayak…
It’s Media Day here at CES 2018, where we’ll be live-blogging our way through the most notable emerging tech — and the crowds — Tuesday through Friday. Hundreds of new products will be previewed this week by some of the biggest technology companies in the world, along with the plucky…
Ctrip and Priceline dine out together
By cameron in Uncategorized
Ctrip‘s Chinese customers visiting North America will be able to book restaurants using Priceline Group’s OpenTable via the Ctrip app. The tie-up is based around Ctrip’s Gourmet List brand, which launched in 2016 allowing Chinese travellers to discover and book restaurants in China and around the world. Gourmet List…
Data trends in 2017: TripAdvisor pivot, Costco’s rise and what they mean for the travel industry
By cameron in Uncategorized
This is a viewpoint from Gitit Greenberg, director of digital insights at SimilarWeb. The digital travel ecosystem is constantly evolving. Key players come and go, and market trends often shift to the unexpected placing of an added emphasis on the need to stay ahead of the curve. 2017 was…
Sponsored by Amadeus. Over the past few years, we’ve seen limited service hotels grow in popularity among travelers and investors alike. There’s been a steady uptick in demand, the economics are ideal, and owners are quick to build these properties based on anticipated returns. Brands in this space have…
How airlines can do social media service better
By cameron in Uncategorized
Social media customer service firm Conversocial has published its Airline Benchmark Report for 2018, which rates airlines’ performance on social media as a customer service tool. It shows that airlines in North America still outperform their European and Middle Eastern counterparts in terms of response-time on Twitter, though EMEA…
Amadeus tests transactional bot in Thailand
By cameron in Uncategorized
An Indian-based chatbot specialist, which has received funding from a US-based incubator, has partnered with a Spanish-listed travel tech firm in a trial focussed on travel agents in Thailand using a messaging platform developed in Japan which is owned by a South Korean internet giant. The chatbot specialist is…
Each new year gives us a unique opportunity to review priorities and put together a sound plan for progress. We’ve looked at the prevailing themes in our airline technology coverage for 2017 and identified 10 priorities that airlines may want to put on their master tasks lists. #1 Improve…
Keeping in touch with trends for the year ahead
By cameron in Uncategorized
This is a viewpoint from David Chapple, event director for Travel Technology Europe. There are so many innovations in hotel and travel technology at the moment that it is a challenge to single out what will be the must-have technology of 2018. Crucial to buyers in Europe will be…