TrustYou has published a new report which shows that why actively asking for reviews from hotel guests should be a critical part of hotels’ CRM strategy. The report was based on feedback collected through Qualtrics from a panel of 920 US consumers over the age of 18 who had…

It wasn’t that long ago that TripAdvisor boss Steve Kaufer was talking about making much more of its non-hotel division. In line with that strategy it has announced with acquisition of Iceland-based tours and activities distribution platform Bokun. A statement from the reviews giant says the acquisition expands its…

People build a curious devotion to the look of their favorite airline brands, and airlines have invested billions over the years to ensure that their liveries and cabin interiors live up to expectations. But today, digital touchpoints are as critical to brand identity; one might even argue that they…

Ctrip 300 million registered users will have access to personalised experiences from AccorHotels’ brands following the signing of a memorandum of understanding between the two companies. A statement describes the partnerships as a “milestone” for both companies and says it will focus on four strategic pillars: highlighting AccorHotels accredited…

Travel search engine Skyscanner has used translation technology specialist Unbabel as part of its strategy to improve customer service and response times. The Edinburgh-based company, which was acquired by Chinese online firm Ctrip in 2016, has more than 60 million visitors to its online platforms every month who speak…

Sponsored by Passenger Technology Solutions. Last week, the world’s largest gathering focused on Passenger Experience descended on Hamburg, and from one end of the exhibition halls to the other, one theme loomed large: personalisation. From what food to serve to what inflight entertainment to offer, every airline was focused…

Booking Holdings appears to be making good on its digital aspirations with its acquisition of tours and activities tech specialist FareHarbor. The accommodation giant, recently renamed Booking Holdings from Priceline, has made noise recently about further widening its services through ground transportation and in-destination experiences. During fourth quarter earnings,…

For event organizers, the room block is a critical piece of any event. It offers attendees a discount on rooms right near or in the conference hotel. For some organizers, and some event types, hotels are either not enough or not the right fit for attendees. Even with the…

This is a viewpoint from Sudheer Thakur, Founder and CEO at HelloShift. Smile! That’s what most hotel staff are trained to do. Even when talking on the phone, the smile is key. When you smile, you sound pleasant and interested. But…What are we to do in a world of…

Trip Ninja pivoted three times since its founding in 2014. But the Halifax-based startup finally launched FlexTrip, in June 2017, followed by FareStructure, this past February. Both products allow travelers planning multi-city flight bookings the ability to search for the best pricing available, with the former accounting for flexibility…