Etihad Airways has completed the implementation of a new IATA NDC-compliant booking standard to improve the information flow between travel agents and the airline’s reservation systems. The airline partnered with Sabre Airline Solutions and Sabre Travel Network to implement the new data exchange system which received a Level 1…
Mobile searches for budget hotels outweigh those for luxury properties – but the latter is growing fast. This is one of a number of findings from a huge study by Sojern, using both its own data and that from Google, examining search and booking trends across mobile and desktop devices. Searches at the economy…
Lots of column inches have been taken up on the policies of the Donald Trump administration but what of their impact on travel distribution and likelihood to hurt US travel and tourism? Are we truly talking Trump Slump or, is it just bias against the administration, as recently asserted…
Two seconds in the space-time continuum does not seem long. But as with most things in life, everything is relative. Most of us would happily spend minutes talking to a friend or hours watching a much-awaited movie, but in online travel search, if we are looking for flight options…
Lufthansa Group‘s digital transformation continues apace, with its low-cost carrier Eurowings launching its MakeMyWay initiative today. Eurowings expects to handle 25 million passengers this year and claims to be the fastest growing airline in Europe. MakeMyWay comprises a number of digitally-led initiatives, many of which tap into the resources…
GuestReady is another of a growing number of service startups that have emerged to cater for the ecosystem that surrounds the sharing economy. Working with Airbnb hosts in London and a number of cities in Asia, GuestReady handles property management services online and also a concierge-type product. The former element…
Imagine being able to invite potential customers into your world from the comfort of their sofa, giving them the chance to experience your destination as they sit down in search of their next adventure. NB: This is a viewpoint from Jon Mowat, managing director of Hurricane Video Strategy. We’ve…
The role and operations of tourism boards have changed massively in recent years as they continue to figure out what their position is in the travel foodchain. Most made the move from being an in-destination bureau and awareness-raising marketing machine to online service many years ago, yet regulations (for some), funding…
Facebook has organised some of the travel-related content on the network into a single service known as City Guides. It is not some kind of jaw-dropping, killer app or piece of functionality but, in fact, a simple way of collating all the likely elements that a traveller would want when…
Here is something that everybody in the hotel industry already knows (or should do): email marketing has become more important than ever. The cost of click and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper…