Airlines have transformed obstacles such as downward pressure on fare structures, fluctuating demand patterns and inventory non-utilization into opportunities to accelerate growth. NB This is a viewpoint by Alberto Carlos Hinke, director, strategic consulting at PROS. A large part of the airlines’ success has been the ability to do…
Google has released some research on what makes consumers download travel apps, what they’re using them for and why they stop using them. The search giant quizzed US consumers on what they use travel apps for: 44% say looking for offers 35% say things to do before visiting 32%…
The Airlines Reporting Corp. is looking into the causes of a 7.1% increase in the number of debit memos in the U.S. between 2015 and 2016. The increase came even as the majority of U.S. carriers have seen a substantial decline in debit memos. ARC, which serves as the…
MakeMyTrip, India’s largest online travel agency, reported adjusted operating losses of $35.8 million for the fiscal fourth quarter. The company attributed the loss to “our continued high spends on marketing and sales promotions to acquire new hotel customers.” The full fiscal year adjusted operating losses were $83.7 million. But…
Not anticipating the scale of the impact of mobile on the travel industry is quite an admission. This is especially true when it comes from someone who has been involved in so many of the bleeding edge developments in the sector over the course of the last 20 years….
Young travellers find themselves motivated by video content and online reviews in equal measures when selecting products for a trip. Research by Phocuswright found that the influence on an 18 to 34-year-old’s travel decisions in both categories (both web reviews and videos) came in at about 30%, compared to those…
Most consumer travel brands focus their social media marketing campaigns on Facebook or Twitter, but LinkedIn has a greater potential than most people realise. NB This is a viewpoint by Raul Harman, a writer for BizzMarkBlog More often than not, travel brands disregard LinkedIn believing that it’s not really…
OpenJaw Technologies is developing a conversational chatbot which will be powered by IBM Watson Artificial Intelligence. It has linked up with Dublin-based Ludex for the bot which is being built specifically to handle customer service queries for airlines, OTAs and loyalty schemes. Ludex is an IBM Watson Ecosystem Partner….
Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. NB This is a viewpoint by Blake Madril, revenue technology strategist, IDeaS Revenue Solutions. The rapid evolution of the internet, advancements in technology and a growing generation of new travelers caused…
India’s biggest taxi app Ola is hoping to get a lot bigger, linking up with Google to launch a Progressive Web App which will help it reach millions more users in India. The tie-up was announced at this week’s Google’s I/O developer conference in San Francisco. Progressive Web Apps…