Customer loyalty is a make-or-break issue for companies of all sizes, and Canada’s WestJet has got it down to a science. NB This is a viewpoint by Katie Morell, a contributing writer for Adobe. Based in Calgary, WestJet has been ranked among the top three brands in the country…
Airlines, perhaps more than any other segment of the industry, have found that their mobile apps can be invaluable services in the lives of modern travellers. Passengers can check-in, modify itineraries, buy ancillary products, get a boarding pass, etc. But, in some respects, it’s still relatively early days for…
The number of new funding rounds into travel tech businesses increased by 12% between 2015 and 2016. Although the volume of individual deals climbed during last year, actual levels of funding were down overall on the previous year. Tech financing tracker CBInsights found the total number of deals reached their…
This summer alone, US travelers will spend nearly $100 billion. But make no mistake — for marketers in the travel and hospitality industry, the race is no longer for bookings, it’s to win the entire customer experience. In this free webinar, you’ll learn insights from industry experts, such as…
Air Europa will be the first of what is expected to be a number of carriers to have their tickets available for sale on the Ryanair website. The Spanish airline will be part of a “feed and connecting” programme that allows Ryanair users to book tickets on long-haul flights. The pair…
Helsinki Airport has been trialling Microsoft HoloLens technology with the help of SITA Lab. SITA’s research arm worked with Helsinki to reproduce its airport control centre in a mixed reality environment with a view to providing new insight into how the airport operates. Mixed reality combines virtual and augmented…
The multi-dimensional travel buying journey is gaining yet another route to market as we increasingly turn to voice search when planning, purchasing, preparing and enjoying travel. NB: This is an analysis by Kevin Mullaney, head of digital at Flagship Consulting. Considering that 60% of travel searches are carried out…
The guest experience doesn’t begin when the traveller checks into their hotel – it begins the moment the inspiration to travel strikes. From there, the traveller’s online journey takes them through different customer stages, every one of which presents the hotelier with an opportunity to enhance the guest experience…
It suited the industry vernacular for a long time to pigeon hole everything that wasn’t a hotel into the term “alternative accommodation”. Long before the emergence of Airbnb and even HomeAway, brands synonomous with the concept, accommodation that appealed to people that do not like hotels was considered as something…
SITA Labs has connected a selection of its own products to create KATE – a robotic check-in kiosk which can move autonomously to the most congested areas of the airport to help manage check-in queues. It has applied for a design patent for the product, which currently taps SITA’s…