29 Oct 2018

TAKE A SURVEY: Gender parity in travel and technology

Phocuswright lives at the sweet spot where travel and technology converge.

As a member of the travel tech community, it wants to explore the current state of gender parity in the space, and take the pulse of the community to see how it compares to the rest of the world.

Research from the World Economic Forum and other leading organizations such as Deloitte and McKinsey & Co. highlights the positive impact of gender-diverse teams in technology, citing improved operational and financial performance, increased innovation and more.

Leveraging the participation of men and women in our community, this survey will enable Phocuswright to explore how companies within the travel technology ecosystem stack up when it comes to promoting women’s leadership.

The results of the survey will be presented during the inaugural Women’s Leadership Initiative Breakfast at The Phocuswright Conference in L.A. on November 14th, and published on PhocusWire.

A panel at the event will include:

  • Eva Jenner, vice president for sales at Holland America Line and Seabourn
  • Dorothy Dowling, senior vice president and chief marketing officer, Best Western Hotels & Resorts
  • Erika Moore, VP and GM, US Sales, Travelport
  • Siew Hoon Yeoh, founder at WebInTravel and editorial director for Northstar Travel Group Asia

Phocuswright is part of an industry and community that is committed to innovation, creative thinking and strong leadership.

The industry needs to ensure it is positioned to grow into the future, ensuring that its best and brightest are at the helm. The following sources bring some interesting context to the discussion:

  • According to the National Center for Women & Information Technology, having women in leadership positions is associated with better team dynamics, stronger financial performance and greater productivity.
  • Deloitte’s “Smashing IT’s Glass Ceiling” makes a business case for gender-diverse teams in technology, citing improved operational and financial performance, increased innovation and more.
  • According to the World Economic Forum’s “The Future of Jobs Report 2018,” by 2020 the most needed skills will be emotional intelligence, people management, complex problem-solving and critical thinking – skills frequently attributed to women.
  • “Women Matter: The business and economic case for gender diversity” by McKinsey & Co., reveals that companies with strong female representation on executive committees perform better than those without women in the c-suite.

Please take 10 minutes to complete this important survey. Your candid responses are valued, and of course all contributions are completely anonymous.

In return for your participation, you will receive a choice of research from Phocuswright (which you can download immediately upon completing the survey).