Sabre has launched its Digital Airline Commercial Platform with Aeroflot, Ethiopian Airlines and Etihad as its first three airline customers.

The platform, also known as DACP, was announced by Sabre earlier this year and promises to deliver  “end-to-end personalised retailing” for airlines “across all customer touchpoints”.

It claims that DACP is “the only platform to enable complete digital transformation through intelligent retailing”.

The platform provides carriers with dynamic pricing capabilities, alongside an open API hub, shopping engine and “mobile first” workspace for an airline’s airport staff to use.

 Dave Shirk, president of Sabre’s Travel Solutions group, said:

“The platform gives airlines a competitive edge to differentiate themselves while further enhancing the travel experience with industry-first retailing capabilities.

“Success in today’s dynamic environment requires technology that will push the boundaries – the commercial platform we’re announcing today will transform the way airlines do business moving forward.”

Travel Solutions was created by Sabre this July and includes its Travel Network, Airline Solutions and data and analytics divisions.

Aeroflot and Ethiopian Airlines are the launch customers for Sabre’s Digital Workspace, which is designed to improve the productivity of airport agents through improved workflow processes accessed via mobile devices. The workspace is described by Sabre as a “complete redesign” of Sabre’s Interact Interface.

Laeke Tadesse, chief information officer at Ethiopian Airlines, said:

“As a beta partner for Sabre’s new Digital Workspace, we have already seen compelling results. The new solution dramatically reduces the amount of time our agents need to spend on their screens, enabling them to focus more on customer interaction.”

Ilia Perevalov, deputy chief information officer at Aeroflot, added:

“As the Digital Workspace launch partner, we will transform the airport experience to be less stressful, more seamless and more personalised – taking another step towards becoming a truly digital airline.”

 Meanwhile Etihad is the launch customer for DACP’s pricing optimisation product, Dynamic Availability, which is designed to increase the airline’s “incremental” revenue.

Bhaskara Rao Guntreddy, Etihad’s head of solutions and innovation, added:

“During initial testing phases, Sabre’s fares optimisation and dynamic pricing technology have already proven their potential to achieve incremental revenue growth.

“By using Dynamic Availability, our pricing analysts at Etihad can be more aligned to our business strategy.”