This is a viewpoint by Ara Parikh, product marketing manager for OmniVert. More and more, travel marketers today are using 360° VR Video, whether on Facebook, Snap, YouTube, or other distribution methods, to tell their brand stories. Why invest in a new marketing format? In today’s digital world, there…
US-based expense management firm Certify has bought Spain’s Captio, its first acquisition outside North America, as part of its ambitious “multi-brand” expansion plans. Terms of the deal have not been disclosed. Robert Neveu, president and CEO of Certify, told tnooz that Captio would continue to operate as a brand…
JetBlue Technology Ventures (JTV) is likely to receive around 2,500 startup pitches this year, everyone of which will be looked at and get a response. Bonny Simi, president, acknowledged a big uptick in interest from the startup community. JTV launched early in 2016 and in the first two years…
European travel giant TUI Group has bought Italian tours and activities tech specialist Musement as it starts to build up its destination experiences business line. The price paid for Musement has not been disclosed. The Italian business has raised €15 million since it was founded in 2012. See its…
The value of reviews is substantial, for travelers who rely on them and for travel companies that benefit from them. But wherever there is value, there is always someone trying to run a game. Now TripAdvisor is sharing details about how the owner of a reviews-for-payment business in Italy…
This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital As changes in technology and consumer culture create waves across the wider ecommerce marketplace, the travel and tourism industry is certainly not immune to impending disruption. In the face of industry-wide transformation, leaders must shift…
By its own admission, “a diverse group of strategic investors” were involved in a $13 million Series A extension for employee communication platform Beekeeper. One name of note is Samsung Next, the venture capital arm of the South Korean conglomerate. Beekeeper has a presence in a number of verticals,…
New technologies which make it easier for passengers to book connecting flights have the potential to change the competitive landscape of aviation by giving low-cost carriers greater reach and airports more power. Last week, easyJet announced the extension of its ‘Worldwide by easyJet’ program, supported by Dohop, to include Singapore…
Extended stay specialist BridgeStreet has ramped up its proposition to the corporate travel market with the launch of Six Ways to Stay. Its chief technology officer Aaron Turner told tnooz that the new platform “distributes in any way that the business traveller wants to access the inventory.” The six…
Multi-day tours marketplace and platform Evaneos has picked up £60 million ($80 million) in funding from new and existing investors, with cofounder and president Eric La Bonnardière looking to take the European-focused brand global, starting in the US. He told tnooz that Evaneos has been “testing platform in…