A new study on the impact of positive or negative customer service experiences shows something we may already have suspected: a company’s reputation and customer loyalty hang in the balance with each individual experience. The study, from customer experience management specialist Medallia, finds the predominant consideration for repeat business is…
This is a viewpoint from Matt Walker, chief storyteller at LikeWhere. If you want to “Live like a Local”, traveling is a risk. You are better off staying home. What’s more local than waking up in your own bed to the shuffling of your partner and the licks of…
A new study finds that 56% of organic searches in the travel and hospitality industry are open to competition. The Conductor Searchlight platform tracked nearly 45,000 search terms that consumers used to find products, services, and information in 2018. In aggregate, these search terms represent 12,044,660 searches by consumers….
Why marketing and revenue departments should bury the hatchet, right now
By cameron in Uncategorized
Sponsored by RateGain. Did you know that for every hotel revenue manager (RM) there are two hotel marketers? It’s true, look it up! According to LinkedIn, in fact, there are almost one million (998,888, at the time of writing) “marketers” vs half a million (507,203) “RMs”. France seems to…
New start for Wayn co-founder…
By cameron in Uncategorized
This is a roundup of announcements related to people moves and business expansions in travel in July 2018. Monday 2 July 2018 Travelstart appoints CMO Africa-focussed OTA Travelstart has named Jerome Touze as its chief marketing officer. Touze is well known as the co-founder of Wayn, the travel and…
This is an article by Ritesh Gupta for TravelDaily China.It appears as part of the tnooz sponsored content initiative. Use cases of artificial intelligence are being refined as Chinese technology companies become sophisticated with the handling of massive data volumes, crafting advanced algorithms and embrace improvements in computing power…
Routehappy and KDS have signed a multi-year subscription deal which will further enhance content delivered in the KDS Neo solution by integrating Routehappy airline data. The partnership will see Routehappy’s Universal Ticket Attributes (UTAs), and at a later stage Amenities, added to the booking flow so travelers can make…