Hotel giant Marriott International is working with Salesforce to create a global platform to improve communication with members of its loyalty schemes and deliver a more personalised service to them. Marriott, which operates 30 brands across 6,500 hotels, will be using Salesforce’s CRM platform to cover all communication channels…

“The art of design is to make complicated things simple” ~Tim Parsey Although a webless world seems inconceivable today, the first website only dates back a quarter of a century. It was created by Tim Berners-Lee, at the time a simple researcher and independent contractor at CERN in Geneva….

Ctrip’s first quarter 2018 financials contain some impressive triple-digit growth figures, while chairman James Liang used the prepared remarks part of the earnings call to explain how Ctrip’s customer-centric approach is geared towards creating “not only the best travel service provider in China, but the best in the world.”…

Eurowings is to create a new company to bring all of its digital activities “under one roof” and increase the range of travel services it offers. The Lufthansa-owned carrier has revealed plans to form Eurowings Digital, which will focus on strengthening and growing the main eurowings.com website, as part…

This is a viewpoint from Kristian Valk, CEO and co-founder of Hotelchamp. Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques. The European Union’s new General Data Protection Regulation certainly means a significant recalibration for…

Marriott has signed a series of deals with technology companies to expand and open up its Marriott Moments platform of bookable destination activities. The hotel company says that Marriott Moments can now be booked by anybody, regardless of whether they are staying at one of its properties or not….

Qantas Airlines is stepping up its retailing game with the introduction of a new distribution platform intended to give travel agents access to more detailed information about product features available with each booking. The platform will also provide information on frequent flyer status at the point of sale. Farelogix…

Sponsored by Smartvel. The customer journey and the associated touchpoints are established parts of the travel industry vernacular. But change is always on the horizon, presenting a challenge to those businesses who are unprepared. Part of preparing for the future is to remember the past. When it comes to…

The influence of TripAdvisor on how tourists choose to spend their money is continuing to increase, according to research commissioned by the reviews website. Research firm Oxford Economics finds that TripAdvisor’s reviews and scores influenced around $546 billion of travel spending during 2017 – this represents 10.3% of all…

British Airways has integrated its website with expenses specialist SAP Concur allowing data from business travellers to be captured when they book directly through ba.com. The airline’s website is now linked with Concur’s TripLink tool which means that data on direct bookings can now be managed alongside other corporate…