Singapore Airlines adds NDC connection with Skyscanner
By cameron in Uncategorized
Singapore Airlines has partnered with Skyscanner to launch the airline’s first New Distribution Capability connection offering customers more convenient access to SIA flights.
Customers who can now book SIA flights directly on the Skyscanner site, instead of being re-directed to the airline’s website.
SIA has recently received Level 3 NDC Certification, for offer and order management. This integration with Skyscanner is the first NDC application the airline has deployed.
Finnair piloted a similar NDC integration with Skyscanner last year, and Skyscanner also partnered with SIA-backed low-cost carrier Scoot in 2017, making the airline the first LCC to add direct-booking functionality on the Skyscanner travel search engine.
Campbell Wilson, senior vice president sales & marketing at SIA says:
“We are pleased to be unveiling our first NDC connection with Skyscanner, to provide more convenience to customers making flight bookings. With an NDC Level 3 Certification, we will also be seeking out even more connections with travel partners to improve distribution through SIA’s third-party sales channels.”
Hugh Aitken, senior director strategic partnerships at Skyscanner says:
“We believe our powerful direct booking capability is good for customers who can complete their booking with as little friction as possible, and good for airlines, giving our partners like Singapore Airlines the ability to showcase their up-sell options directly to the booking customer with a fully Singapore Airlines branded checkout flow. Our platform is compatible with any NDC-ready provider ensuring we are able to offer our Airline and Hotel partners industry-leading distribution options.”
Yanik Hoyles, IATA’s Director, says:
“Singapore Airlines is taking a major step toward transforming airline distribution, bringing more booking options to air travellers in preparation for the new era of airline retailing that NDC enables.”