30 May 2018

Singapore Airlines adds NDC connection with Skyscanner

Singapore Airlines has partnered with Skyscanner to launch the airline’s first New Distribution Capability connection offering customers more convenient access to SIA flights.

Customers who can now book SIA flights directly on the Skyscanner site, instead of being re-directed to the airline’s website.

SIA has recently received Level 3 NDC Certification, for offer and order management. This integration with Skyscanner is the first NDC application the airline has deployed.

Finnair piloted a similar NDC integration with Skyscanner last year, and Skyscanner also partnered with SIA-backed low-cost carrier Scoot in 2017, making the airline the first LCC to add direct-booking functionality on the Skyscanner travel search engine.

Campbell Wilson, senior vice president sales & marketing at SIA says:

“We  are  pleased  to  be  unveiling  our  first  NDC  connection  with  Skyscanner,  to provide  more  convenience  to  customers  making  flight  bookings.  With an NDC Level  3  Certification,  we  will  also  be  seeking  out  even  more  connections  with travel  partners  to  improve  distribution  through  SIA’s  third-party  sales  channels.”

Hugh  Aitken,  senior  director  strategic partnerships at Skyscanner says:

“We  believe  our  powerful  direct  booking  capability  is  good  for customers  who  can  complete  their booking  with  as  little  friction  as  possible,  and good   for   airlines,   giving   our   partners   like   Singapore   Airlines   the   ability   to showcase  their  up-sell  options  directly  to  the  booking  customer  with  a  fully Singapore  Airlines  branded  checkout  flow.  Our  platform  is  compatible  with  any NDC-ready  provider  ensuring  we  are  able  to  offer  our  Airline  and  Hotel  partners industry-leading  distribution  options.”

Yanik  Hoyles,  IATA’s Director, says:

“Singapore  Airlines  is  taking  a  major  step  toward  transforming airline distribution, bringing more booking options to air travellers in  preparation for  the  new  era  of  airline  retailing  that  NDC  enables.”