Routehappy signed a multi-year subscription deal to create, manage and distribute rich content for the Lufthansa Group (LHG) via the Routehappy Hub.

Routehappy also will integrate with Lufthansa Group’s NDC API, matching targeted rich content to the carriers’ NDC offers, thereby making them more compelling to shoppers and flyers.

The group comprises Lufthansa, Austrian Airlines and Swiss International.

The partnership will enable Lufthansa Group to distribute Routehappy’s targeted rich content standards – Universal Product Attributes (UPAs) – to multiple partners, in multiple languages. UPAs visually highlight in-flight features through descriptive text, photos, and videos to showcase relevant product and fare offerings.

Johannes Walter, head of distribution global market management at Lufthansa Group, said the partnership will help to further enhance LHG’s NDC API and match Routehappy rich content to offers on its preferred distribution channels.

Jonathan Savitch, chief commercial officer at Routehappy by ATPCO, said:

“Our new partnership with Lufthansa Group will help them reveal hidden gems to flyers while shopping for flights. LHG has some of the best product innovations in the market, including live sports TV, fast Wi-Fi and restaurant quality food. By combining the power of rich content with the reach of NDC, Lufthansa Group is leading the European market in transforming flight shopping.”

Rich content from Austrian Airlines, Lufthansa and Swiss will be live on both corporate and leisure distribution channels upon request to the Lufthansa Group.

Routehappy, founded in 2011, was acquired by ATPCO in January.

It identifies itself as the industry standard for airline rich content, providing flight scores and cabin amenity data, including aircraft, seat, layout, entertainment, Wi-Fi, power, fresh food and relative duration.