As initial reactions to Airbnb and Uber’s new logos have shown, rebranding is a tricky business. It may sometimes feel that brands can’t put a foot right with the public when they introduce change.  But Expedia’s new brand reveal this week has managed to avoid significant backlash. We reviewed…

The premise is as old as commerce: marketers always need an edge. Whether with a price promotion, a celebrity or sweepstakes, brand marketers are always looking for newsworthy ways to capture consumer attention. In today’s media-rich world, there’s another way to stand out: cutting-edge content that uses novel new…

The travel industry, and airlines in particular, have a war on their hands as they try to advance in e-commerce. Bad actors who run bot armies across the world are exploiting airline websites and mobile channels for profit. As a new report from Distil Networks reveals, the actions of…

Sponsored by Passenger Technology Solutions. Technology has been promising to make travel easier for a long time, yet for some reason it doesn’t feel like we’re there yet. Anyone who has been on a trip recently will know what a juggling act the passenger journey still is, in spite…

Bangalore-based startup Survaider, a plug and play SaaS solution that aggregates customer comments across social media, email, phone calls and feedback forms, has acquired more than 300 hotel clients since its 2016 launch. The company’s 16-strong team services hotels  across 60 cities in India as well as in the…

As destinations grapple with record numbers of visitors, “smart tourism” is a popular topic. At this year’s ITB in Berlin, it was explored through different lenses. One perspective came from the World Travel and Tourism Council’s Gloria Guevera Manzo, who focused on smarter destination management through preventing over tourism. Another…

Luxury hotel chain Palace Resorts has worked with Expedia Media Solutions’ in-house agency, Creative Partnerships, to develop a microsite that lets visitors put together their ideal holiday by tracking their eye movement to gauge interest in a particular feature. It’s all part of a new “Never Lift a Finger”…

Sponsored by iSeatz. Ancillary bookings represent a significant opportunity for hotels to add revenue while increasing guest engagement. The airline industry adopted the practice of cross-selling and up-selling trip extras more than a decade ago with impactful results.  How can hotels do the same and best complete their guests’…

Another week, another Travel is Your Business podcast! This episode features Dane Andrews, who co-founded co-living community, Roam. The concept behind Roam is a mash-up between hotels, short-term rentals, and co-working communities. What happens when you create spaces for mobile workers to both live and work? For those that…

This is a viewpoint from Chris Elson, client development manager at Diverse Interactive. Hate it or love it, there’s a content-experience juggernaut knocking at our door: Augmented reality. There’s no avoiding it. There’s no burying your head in the sand, and there’s certainly no pause for thinking that this…