In this week’s Travel is your Business podcast, the hosts chat with Eduardo Cartaya from G Adventures. We explored just how sustainable tourism can work for all involved, and how communities can participate in a better travel industry.

After listening to Eduardo’s story from the company’s team in Egypt, it becomes clear that this company believes in its mission — and just how important this mission continues to be in a globally uncertain environment.

The history of G adventures is an interesting one. The company was founded on the principle of making sure that tourism benefited the locals in the destination. The belief was that wives could indeed be changed buy travel. In fact, the company was ahead of the curve when it comes to considering traveler impact on a destination. From this history, the company has built a strong global business.

Eduardo discusses this and more in the podcast episode below.

Responsible travel & tourism with a group adventure travel operator…

Eduardo Cartaya, Regional Sales Manager of G Adventures (G Adventures is a Toronto-based adventure travel company with a wide selection of small-group tours, safaris and expeditions) joins John Matson and Nick Vivion (tnooz) in the MouthMedia Network studios powered by Sennheiser.

In this episode:

• Cartaya shares how the way constructing travel was going to a purpose, then G Adventures realized that was why people were traveling with them – because it was both affordable and immersive
• The impact made from altering the local supply chain, insisting on using locally owned business, immersive attractions, spending money more responsibly than other operators in the field
• How the company can make more money, make a difference simply by showing people a fantastic vacation
• Marketing/customer acquisition, going after the immersive travelers who want to do something exceptional and to give back as much as they take
• Trying to impact everyone that tourism touches, doing the right thing part of five core values
• Approaching sales, selling values, selling sustainability, a lot of storytelling of interactions, things they care about can be political, more than 20 offices in 18 countries
• How for 40 poorest nations in world tourism is primary economic driver, and how incentivized trips work to up tourism
• Partnerships, and a partnership with National Geographic
• How G Adventures travelers can maintain their travel independence while traveling with a group
• When traveling brings surprises