When Esplorio first launched its app just over two years ago, the London-based startup offered a means of digitizing the proverbial travel journal. No longer do travelers have to compile their favorite trip photos to print and adhere to the pages of a scrapbook. Instead, the app’s GPS tracking…
7 revealing insights on data-driven marketing from Cambridge Analytica at ITB
By cameron in Uncategorized
Tnooz had been slated to do an interview with Cambridge Analytica’s Chief Data Officer Dr. Alexander Tayler during this year’s tnoozLIVE@ITB program. Yet the scheduled time slot came and went without the appearance of Dr. Tayler. Given the firm’s footprint in travel, with clients ranging from a large global…
Bd4travel talks about personalisation, adopting test and learn and traveller intent
By cameron in Uncategorized
This is the continuation of a series of articles spun out of tnoozLIVE@TTE, recorded live at the TTE event Olympia, London. More clips to come! To learn more about how to bring tnoozLIVE@ to your event, please email Ella Sopp. Personalisation has been the buzzword for some time but…
IdeaWorks‘ latest take on ancillaries analyses the apps of 15 low-cost carriers and finds that assigned seating is the most common feature built into the booking flow. But perhaps the most interesting part of the paper comes at the end with an intriguing aside around Google, which is “ever…
KLM has been experimenting with Augmented Reality and how it might be applied to the customer journey. At the Passenger Terminal Expo in Stockholm, Stijn Bannier, KLM, product manager mobile shared his team’s learnings from AR and mapped out the points along the journey where it can be more…
As Northern Europe becomes a critical bridge to Asia and beyond to the Americas, Finnair is following the lead of Icelandic airlines and collaborating with the tourism board to promote stopovers in Finland. The airline has partnered with Travelaer on booking tool which makes selecting hotels and transport for…
It was already one of the worst weeks for revelations of data breaches. In what may be the mother of all invasions of privacy, Facebook revealed that a UK analytics firm scraped the data of 50 million of its users without their permission. Then a Walmart jewelry partner exposed…
Biometric technology and its use for identity checks is evolving fast for a growing number of the world’s airports and airlines. A study from aviation technology specialist SITA says using the technology to check passenger identity will mean faster, and more secure process at airports, which is particularly important…
Webinar replay: How digital identity verification will finally make the seamless travel dream come true
By cameron in Uncategorized
Banks, payment providers, and money transfer companies have placed facial and document recognition software at the heart of their digital transformations. The technology replaces legacy processes, such as manually verifying documents, with a fit-for-purpose approach to an increasingly online and mobile world. Online and mobile are vital in travel’s…
You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica
By cameron in Uncategorized
This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team’s expertise in travel, hospitality, and technology. In case you missed it last week, UK firm Cambridge Analytica was accused of unauthorized scraping 50 million user profiles…