Travelport has unveiled details of its product plans for airlines going forward based on IATA’s New Distribution Capability technology standard. The distribution giant, which was first to achieve certification for NDC Level 3 Aggregator in December, development plans will enable agents to access airline NDC content via the Travelport…
Canary Wharf’s iconic East Wintergarden has unveiled a new 360º virtual reality tour which helps prospective events managers better appreciate the space. The tour is intended to help attract more clients, especially international organizations who might want to explore the East Wintergarden before heading off to London to visit…
Androids may one day dream of electric sheep, but hotels shouldn’t lose sleep over it—so long as they have their data ducks all in a row. SiteMinder and IDeaS Revenue Solutions suggest that a future of properties with robots handling guest services and AI managing operations might be just…
This is a viewpoint from Scott Kendrick, VP of Marketing at CallMiner. After the debacles that occurred within domestic air travel in 2017, it’s clear airlines need to look carefully at their customer service tactics. Unfortunately, airlines often get away with poor customer service due to near-monopolies in some…
The media landscape is changing and media buying needs to adapt. From the handling of disinformation campaigns by social platforms, to YouTubers behaving badly, to social media advocates pushing brands to end associations with publishers or other brands which have fallen afoul, brand managers and media buyers need to…
Putting faith in artificial intelligence to help with marketing campaigns
By cameron in Uncategorized
Saul Lopes, Virgin Holidays customer lifecycle lead, took a leap of faith on artificial intelligence as a tool to improve the brand’s email marketing efforts by working with UK AI start-up Phrasee, and has seen that faith rewarded with over the past three years. Virgin Holidays increased email open…
Air New Zealand has launched a new destination campaign which helps travelers find their ideal locations to visit in New Zealand by querying their activities preferences using Emojis. On the airline’s dedicated EmojiJourney microsite travelers can click on an assortment of emojis which include outdoor activities, food, weather conditions…
This one’s a trip. Japanese airline-themed restaurant First Airlines, offers visitors a First class flying experience that includes a virtual reality immersive tour of Hawaii, New York, Paris or Rome. To make the airline-experience complete, guests arrive to a “check-in desk” before boarding and get a paper boarding pass…
Much of TripAdvisor’s fourth quarter 2017 investor call came back time and again to hotel revenue and what the company is doing about declines in that direction. A reasonable amount it seems – from work on the user experience, to increased investment television advertising (somewhere between $100 million and…
What is the average conversion for a hotel website? 2.2%. That’s according to a recent Fastbooking study. The US firm 80 Days, in an extensive report titled “The great unanswered digital questions of hoteliers” came to a similar conclusion: 2% percent. Both studies were conducted on hundreds of hotels,…