“The industry is so fragmented,” said Esra Calvert, Virginia Tourism Corporation’s Director of Research, when asked to describe her biggest challenge in tracking Virginia’s ad effectiveness. “We are working with so many diversified vendors from big to small, and it can be difficult to bridge the data in real…
This is an article from China Travel Daily.It appears as part of the tnooz sponsored content initiative. Full service airlines, such Lufthansa Group, Emirates and British Airways, have led the adoption of IATA’s New Distribution Capability (NDC) XML standard in the past few years, and in doing so, have…
“There’s nothing cheap about loyalty”, poetically asserts Ryan Bingham, the main character of the Walter Kirn novel Up in the Air during a dissertation about the perks and perils of Hilton and Maplewood respective loyalty programs. For those unfamiliar with the book (or with the movie by the same…
Sponsored by Adphorus. Over the course of 2017, we’ve seen that many large brands are still unaware of the true power of advertising on Facebook and how best to access its two billion-plus monthly active users. Marketing teams that are particularly fluent in Google seem to demonstrate resistance in…
This is a viewpoint from Dan Fitzgerald, CPO at Traveldoo. After a thought-provoking few days at the annual GBTA Europe conference in Frankfurt, I‘ve taken some time to reflect and consider the main topics. Artificial intelligence I tend to agree with the statement that people overestimate technological change in…
Nethone, an AI-based anti-fraud specialist based in Poland, has revealed some patterns and behaviours of fraudsters revealed by its analysis of data related to travel products. The business claims that its real-time data science approach to fraud prevention and business intelligence is more effective in identifying trends than the…
In what is being claimed as a hotel industry first, Nordic Choice Hotels will “explore new ways of distributing inventory” using an open-source blockchain distribution platform developed by Winding Tree. Hobo, the chain’s brand new hotel in the centre of Stockholm, is the first to take advantage of what…
This is a viewpoint from Luc Guilhamon, co-founder and vice president of marketing at Viajala. In a previous column, I shared how Viajala, a Latin American flight and hotel metasearch company I co-founded, competes with much bigger competition. In this column I am sharing three specific techniques we implemented…
Trust is more crucial than ever in today’s digital economy. From the rise of crypto-currencies to the explosive growth of the sharing economy, the need to verify identity has reached nearly every corner of the digital universe. For businesses that transact within online communities, offering verification for user profiles…
This is a viewpoint from Maria Harrison, president of Bullseye Strategy. The technology of the travel consumer journey (part two of three) In Episode I of this series, we saw how the consumer journey in the luxury travel industry mirrors the hero’s journey of Luke Skywalker in the original…