A hotel’s reputation is now built up or torn down online. In a world of review sites and rating scales, digital word of mouth reigns. People trust people and reviews influence bookings.

But hotel reviews — the good, the bad, and the brutal — are just a small part of a much larger picture.

This free tnooz workshop, co-hosted by trivago and tnooz and taking place on 11 January 2018, will reveal the root causes of low ratings and damaging reviews and explore how a hotel’s entire online presence sets the expectations that will ultimately delight or disappoint guests.

Register to discover what hoteliers can proactively do to connect with travelers during the guest journey to encourage bookings while building a glowing online reputation for their hotels — beyond the reviews.

Presenter:

Aly Thompson – trivago

Aly Thompson leads trivago’s team of industry managers for Europe and English-speaking markets. She joined the company in 2015 and is now part of trivago’s Advertiser Relations team, a unit that is reinventing the way trivago connects with hoteliers worldwide through its core product, trivago Hotel Manager (tHM).

Aly studied marketing and communication in New Zealand and Australia and worked in strategy and communication for several government agencies in New Zealand. She comes from a family of entrepreneurs and is passionate about motivating hoteliers to harness the power of digital marketing to reach guests around the world.

The workshop will be moderated and produced by tnooz’s Martin Cowen and Nick Vivion.

Click here to register

The 45-minute workshop takes place on Thursday 11 January 2018. It begins at 3pm GMT, 4pm CET, 11am EST etc. If you cannot listen in live, please register in advance in order to get access to a recording of the workshop, which includes the presentation deck.