WestJet has partnered with travel commerce company Switchfly to launch a fully branded, responsive destination catalogue. The Switchfly integration will allow the Canadian airline to present customers with personalized offers for a broad selection of third-party inventory of travel related products, including access to over 400,000 verified hotel properties….
KLM teases passengers with virtual experience
By cameron in Uncategorized
KLM’s latest marketing spin teases passengers flying on a budget with a view of what their traveling experience might be like, for just a few dollars more, by choosing KLM. The ‘KLM Flight Upgrader’ promotion consists of a virtual reality tour of a long-haul KLM cabin with new design…
The CEO of Sabre Corp. declared that the company will be the leader in the industry’s development of distribution and retailing solutions that leverage IATA’s NDC standard. Sabre issued a press statement outlining the main points of Sean Menke’s speech at The Beat Live, an annual conference staged by…
TripActions closes on Series A round, partners with two powerhouses for hotel inventory
By cameron in Uncategorized
TripActions, which bills itself as a “modern” corporate travel management company, disclosed that it completed a $12.5 million Series A round of funding in April. The sum brings its total amount of funding to $27 million. The round was led by Arif Janmohamed of Lightspeed Venture Partners, who also…
Hotelbeds completes GTA deal and lays down challenge to Expedia and Priceline
By cameron in Uncategorized
Hotelbeds Group executive chairman Joan Vila believes that the group now has the global scale to give hoteliers a viable distribution alternative to Expedia Inc and Priceline Group. Vila talked to tnooz about Hotelbeds’ growth plans now that its takeover of GTA – announced this April – passed all…
Monarch Airlines has shut down operations following financial troubles caused by unfortunate market conditions and an inability to compete in a low-cost holidays market. The airline announced its closure on Twitter writing: “Monarch customers in the UK: don’t go to the airport. There will be no more Monarch flights….
This is a viewpoint from Matt Barker, founder of I&I Travel Media. The content marketing craze that developed over the last few years has been a fascinating phenomenon to watch. As the zeitgeist took root marketers retooled en masse and turned to new – largely unproven – approaches to…
Taking inflight entertainment to the next level
By cameron in Uncategorized
From biometrics to virtual reality, inflight entertainment systems companies are stretching the limits of the media. Here’s our roundup of what was hot at the Airline Passenger Experience Association EXPO. Alexa Skills American Airlines adopted new Alexa skills developed by WPP inflight entertainment company, Spafax, which will allow the…
How McCarran Airport updated travelers via social media after Las Vegas shooting
By cameron in Uncategorized
Regular operations resumed at McCarran Airport a few hours after the tragic attack on a nearby concert in Las Vegas. The shooter, identified as Nevada resident Stephen Paddock fired hundreds of rounds at the crowd with an automatic weapon from the thirty-second floor of the Mandalay Bay casino, which…
The London School of Economics has made a strong business case for the future of Inflight Connectivity (IFC), predicting a market worth $130 billion by 2035, and contribute $30 billion to airline revenue. For 2018, the study values the ancillary revenue contribution to airlines from IFC at $0.9 billion,…