This is a viewpoint from Marie Despringhere, country manager UK at Optimizely. Today’s ‘always on’ traveller expects a hyper-personalised package of products and services, forcing companies in the highly competitive travel industry to find new ways to gain attention and sell their services. Travel companies must deeply understand consumer…

As trends move towards mobile-first engagement, site speed optimisation becomes critical. In its latest report, Net Affinity offers insights for travel brands on optimising the design of their mobile and desktop-sites for greater user engagement and conversions. The top tip: keep the site lite. Net Affinity reports that mobile…

The long-haul LCC race just picked up hyper-speed – thanks to a simple travel hack. For the past two years, there have been talks ongoing of expanding long-haul, low-cost services with domestic LCC feeder networks. There has been one big drawback: IT. EasyJet has worked around the systems connection…

Airbnb, alongside other vacation rental services, has been elbowing into the tourism world for years. Until recently, it was seen as a hotel problem. Accommodations were at risk as Airbnb steadily pulled in almost 20% of business and leisure travelers — but the rest of the industry was safe….

This is a viewpoint by Skye Mayring, on behalf of Arival – The In-Destination Event. Even if you’re a seasoned traveler, chances are that you haven’t stayed in a cannabis-friendly hotel room—complete with its own ensuite vaporizer—nor taken a sushi, sake and joint-rolling class that puts two grams of marijuana…

China’s aviation technology giant Travelsky has released financial and operational details for the first half of 2017. The business is growing in line with the overall Chinese aviation sector, which comes as little surprise as it is the dominant player in the market courtesy of its de facto monopoly…

Affiliate marketing is nothing new in travel. In fact, affiliate programs feature prominently in several current unicorns, such as Uber, Lyft, and Airbnb, as well as companies like Kayak. Travel giant Expedia has built a massive engine out of its affiliates, with the Expedia Affiliate Network offering a plug-and-play…

This is a viewpoint from Oren Todoros, founder and CEO at BigIntro. With a population of just over eight million people and more than 7,000 startups Israel is often compared to the vibrancy of Silicon Valley. The Israeli tech ecosystem has already delivered unicorns such as Waze, MobilEye, Wix and…

Women dominate hotel search on digital platforms, though men are more likely to convert when they visit according to a booking trends report. The Net Affinity study, which looks at data from 12.8 million hotel website sessions, including digital transactions and booking patterns. It combines data from web sessions of…

This is a viewpoint from Jim Price, VP sales, travel, at PebblePost. As a travel marketer in 2017, part of your job is spotting future trends and ensuring that you are leveraging the best new solutions to stay competitive. It’s what travel marketers have done throughout digital history: In…