While airlines look for new ways to extend their customer service through bots and social media messaging platforms, Hawaiian Airlines has opted for two-way SMS to make the service accessible to more of its passengers. Hawaiian worked with cloud-based mobile and online business messaging solutions provider, LivePerson to set…
Microsoft backed startup makes big data claims
By cameron in Uncategorized
Helping big brands achieve a single view of the customer is a challenge that many have tried and failed to overcome. Now Amperity, a Seattle-based startup with the weight of Microsoft behind it, has come out of stealth mode. Its technology, says CEO and co-founder Kabir Shahani, will help…
Members of Hilton Hotels’ loyalty program, Hilton Honors, have a new way to use their points: paying for all or part of a purchase from online retailer giant Amazon. All Hilton Honors members are eligible, and there are no restrictions on what they can purchase. To use Shop With…
Hoteliers need to address the negative impacts of organisational multitasking
By cameron in Uncategorized
This is a viewpoint from Alexandra Kyvik, sales and marketing director at Loopon. This article will address the alarming system overload that hoteliers are suffering from today. The rise of the OTAs is putting pressure on hoteliers to be on the constant lookout for the next tool that is…
Cast your minds back to late 2010 when HotelTonight was unveiled and boasted that it was the fastest mobile hotel-booking app out there as well as the first mobile-only travel-booking business. The startup quickly caught the attention media and rivals with companies including Priceline launching its own last-minute hotel-booking…
CarTrawler and IdeaWorks have released the full findings from the annual ancillary revenue research with Sabre, Travelport and Amadeus included into the conversation along with 66 global airlines. The so-called GDSs, who would much rather be called travel technology providers to show that they are about more than just…
Horizon Guides wants to offer an almost off-the-shelf content marketing solution to the tours and activities sector. It’s angle is that customer acquisition has become prohibitively expensive forcing smaller companies to look at content marketing. But, the result has not been great so far and the startup would argue…
A couple of things for carriers to note when offering ancillary services
By cameron in Uncategorized
Perhaps the journey is as important as the destination, but not when it comes to airline ancillary revenue. There are plenty of opportunities for airlines to capitalise on travelers’ desires to see more of a place once they get there, as the CEO of destination activities aggregator Trip Republic,…
China’s brick-and-mortar push: Will the online/offline blend boost travel spend?
By cameron in Uncategorized
Brick-and-mortar threaded through this year’s TravelDaily conference in Shanghai, China. The online/offline blend is increasingly in fashion – and has created a division between brands that believe in the power of physical stores and those that stay the digital course. ChinaTravelNews recently called this blend the “online/offline myth,” suggesting…
A picture is worth a thousand words, but your brand’s Instagram account is worth so much more
By cameron in Uncategorized
This is a viewpoint by Skye Mayring, on behalf of Arival – The In-Destination Event. While freediving off the North Shore of Oahu, Ocean Ramsey reaches for the fin of a 17-foot great white shark. She doesn’t panic. Instead, she calmly glides alongside the giant fish before swimming back…