eMarketer’s annual look at worldwide digital travel sales predicts that Asia-Pacific will overtake North America as the world’s biggest market this year. In dollar terms, eMarketer predicts that digital travel sales in 2017 in APAC will be worth $214 billion, compared with North America’s $200 billion. The worldwide total…
Bottom line impact – is your digital marketing ROI truly impacting your hotel’s NOI?
By cameron in Uncategorized
As digital marketers, we always focus on return on investment (ROI) and return on advertising spend (ROAS). It’s a core indicator across any vertical and a key expectation of any hotel owner or management company. But what if we turned that expectation upside down? What if we focus on…
With increased security alerts and extreme weather regularly disrupting travel, the issue of duty of care is top of mind for travel managers. Technology can play a significant role and there some interesting developments beginning to address the issue from the traveller disruption point of view – think Travelport’s…
This is a roundup of announcements related to people moves and business expansions in August 2017. Thursday 3 August Datalex names China sales VP The Dublin-listed retailing tech specialist has named Sai Li as its vice president of sales, China, tasked with growing its business in China and the…
This is a roundup of product news and announcements related to travel devices in August 2017. Tuesday August 1 2017: Lanseria check-in with SITA The airport will use SITA’s self-service technology to enable passengers to check-in and drop before heading for their departure gate. Ryanair enables voice search The…
Sabre Corp. chief Sean Menke shed some light on the company’s plans to reduce head count in a major realignment of its business. During Sabre’s second-quarter earnings call, Menke said the company is reducing head count by about 9% globally under a new cost reduction and business alignment initiative….
It is no coincidence; the most customer-focused airlines earn more than two times the industry average. NB This is a viewpoint by Cormac Corrigan, co-founder of CJ Ignition. Introduction Shortly after to embarking on its Always Getting Better customer experience programme, Ryanair’s CEO, Michael O’Leary admitted that its previous…
Online travel firm Webjet is acquiring JacTravel, the UK-based hotel consolidator and specialist in inbound services. A statement from private equity firm Vitruvian, the owner of JacTravel, says the transaction value is £200 million. Financial press puts it at around £200 million says the Australia-based company may seek to…
Polarsteps raises €900,000 for recruitment drive and product development
By cameron in Uncategorized
Polarsteps, an app for tracking trips, has raised €900,000 in funding from Netherlands based investors. The Amsterdam-grown company, (Startup pitch here), says it plans to use the funds to recruit engineers and further develop its service. The app helps travellers plot their trip by checking their location as they…
JetBlue venture arm invests in Betterez
By cameron in Uncategorized
JetBlue Technology Ventures has invested in bus and coach platform Betterez. The company launched in 2011 and provides reservation and ticketing to bus and coach providers as well as some tours and attractions. The investment follows a recent investment from Amadeus Ventures – the venture fund of Amadeus. In…