This is a roundup of product news and announcements related to travel marketing in August 2017. Friday 18 August 2017: Stay Alfred makes Inc. 5000 The vacation rental company has made it into the rankings for the second consecutive year. Inc. magazine’s annual ranking of the fastest growing companies. A statement…
This is a viewpoint by James Brooks, account director, CenturyLink EMEA. The travel industry, like many others, is in the middle of a digital revolution. The disruption caused by the dawn of the internet, the rise of budget airlines, and the launch of online price comparison sites mean that…
This is a regular roundup of some of the latest mobile application startup launches in travel covering everything from trip inspiration and planning to virtual assistants. Cool Cousin What is it? In the age of information overload, Cool Cousin wants to help travellers find their way around cities with…
WordPress for hotels – an effective alternative to increase direct bookings
By cameron in Uncategorized
This is a viewpoint by Ann Taylor, a WordPress blogger. If you’re thinking about building a hotel website with a real-time property reservation system, you are probably not even considering that it can be done without tech help and with a modest budget. The hospitality business market is overwhelmed…
Travel Republic has improved the effectiveness of its marketing using insight rom Criteo’s User Graph. The Emirates Group-owned intermediary used Criteo’s technology to map customer interactions at different points in the journey, and discovered that the path to purchase was longer and more complex than previously thought. The OTA…
Millennials have overtaken Baby Boomers as the largest living generation in the U.S. within the past year, according to Pew Research. Those who buy into the stereotype of the selfish, self-centered snowflake will likely cringe at the news. But Concur, the travel and expense management firm, decided to take…
Airbnb wants to reinvent every aspect of travel
By cameron in Uncategorized
Airbnb cofounder and chief strategy officer Nathan Blecharczyk has told Bloomberg TV Asia that that its future lies in “becoming in a platform for the entire trip.” When asked about the vision for Airbnb over the next five to ten years, he said: “The biggest evolution of the strategy…
Amadeus dismantles the generic APAC traveller
By cameron in Uncategorized
Amadeus has issued what it claims is “the most comprehensive research on Asia Pacific (APAC) travellers to date”, and concludes that there is no such thing as an Asia Pacific traveller. “The most startling observation from the study is that there is no consistent profile for the Asia Pacific…
This is a viewpoint by Claudia Collu, chief commercial officer for MainAd. Collate, compare, convert. Marketers will recognize this as the customer journey for today’s connected users, who have access to a wider range of instant online research tools than ever before. And this is especially true in the…
Royal Caribbean Cruises Ltd., which operates Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, added new tools and services to Espresso, its travel agent reservations system: • The new Connecting Staterooms Search feature will assist agents planning a vacation for a family by narrowing down the options and…