Vacation rental tech specialist Beyond Pricing has acquired Smart Host, which provides pricing intelligence to rental home owners.

Beyond Pricing, (Startup pitch here), is combining technology from Smart Host to its existing system so that hosts can see “Nearby Listings.”

Beyond Pricing chief executive Ian McHenry says hosts had been asking for the ability to benchmark their own performance against competitors.

He adds that prior to the acquisition the company would have directed people to Smart Host.

Beyond Pricing launched in the middle of 2014 and received seed funding of $1.5 million in early 2015.

It has claimed a number of milestones since launch including managing $10 million in Airbnb bookings. It also says it has boosted revenue for hosts from 10 to 40%.

The company has integrated with HomeAway enabling hosts on the platform to use its services and also plans to integrate with Booking.com in the next few months.