Asian tours, activities and attractions specialist BeMyGuest has closed its Series A funding round and launched BeMyGuest Labs.

While the amount has not been disclosed, BeMyGuest confirmed that it has now raised a total of S$11.5 million  ($8.5 million). Its Crunchbase entry however values the Series A at S$8.5 million ($6.2 million).

Last year the business decided to focus on B2B and says that it is on track to reach S$100 million ($72 million) of sales through existing and new partnerships. It provides content to the tours and activities channels of many leading OTAs in the region, such as Ctrip and Yatra.

In total it works with some 500 distribution partners had has access to more than 4,500 suppliers and 25,000 products covering 900 destinations.

The Series A round involves a number of investors including Raffles Venture Partners, a government investment agency and Singapore’s biggest travel agent and tour operator, Chan Brothers.

BeMyGuest launched its own agent marketplace for travel agents to access inventory and also feeds into Travelport’s Rooms & More.

The Lab project is intended to help suppliers and distributors access its tools and services, ranging from straightforward AP integrations to e-ticketing and revenue management.

According to Phocuswright data referenced in the announcement, tours and activities in Asia was a $45 billion market in 2016 with just over 10% transacted online.

Related reading:
Ctrip gives tours and activities channel a major boost (Oct 15)