Expedia Affiliate Network (EAN) and Phocuswright  have published research on the changes you can expect to see in the coming months in the travel industry – 2017 Phocus Forward, The Year Ahead in Digital Travel.

Maggie Rauch from Phocuswright and Oliver Hoare from EAN shared the key findings from the report in a webinar moderated by Tnooz.

Click here to register to view the recording.

Click here to download the report.

Topics discussed in the webinar included:

• The growth drivers for the  global travel market
• How demographic trends, messaging, voice search and AI will drive a new wave of mobile innovation
• The rise of China as a driver in mobile adoption
• The untapped opportunity of in-destination activities

The report also looks at trends around:

• The renewed focus on online distribution and digital retailing for airlines
• The rise of private accommodation and how hotels are responding with innovation in brands, design, product and technology
• The untapped opportunity of in-destination activities