TripAdvisor has timed its confirmation of a relaunch and redesign with its first quarter earnings and is planning to spend $70-$80 million this year on the first phase of a TV brand campaign. In his prepared remarks, CEO Steve Kaufer said: “In a few weeks, we are excited to…
Priceline Group bookings soar by a quarter to hit $20 billion in three months
By cameron in Uncategorized
The Priceline Group has seen gross bookings across the group for the first quarter of 2017 hit a record $20.7 billion. The increase of 24% year-on-year is more than $400 million compared to the same period in 2016 and just under $300 million higher than the record quarter the group…
Either the marketing continues to wow younger travellers or it is correct that Airbnb is the cheaper provider of somewhere to stay when compared to hotels. That’s an outcome to consider by hotel marketers following the release of a report by Lendedu, a US-based finance provider to millennials. The company…
Ryanair taps into Madrid’s tech community
By cameron in Uncategorized
Ryanair has opted for Madrid as the location for its third Travel Lab, and is planning to employ 250 developers. The first Ryanair Travel Lab opened in Dublin in July 2014, followed by a site in Wroclaw, Poland, at the start of 2016. Its Travel Lab initiative was part…
Kerry Cannon joins Tnooz as marketing chief
By cameron in Uncategorized
Tnooz, the leading global provider of digital/tech news, analysis and commentary to the travel and hospitality industry has recruited Kerry Cannon as chief marketing officer. He most recently served as managing director for leading travel marketing agency MMGY Global, based in Orlando. Cannon brings proven leadership and business development skills to the…
Technology could improve your brand reputation, but are you using it wrong?
By cameron in Uncategorized
Air travel could be better, and technology could deliver that, but only if the customer is at the heart of the brand. Shortly after the United incident, the New York Times published an article which argued that technology has not helped make air travel better. Instead, the writer suggested,…
Google boosts Trips app with new features
By cameron in Uncategorized
Google says it has added new features to its mobile app Trips which was unveiled just over six months ago. The search giant has made it easier to share all reservation details from within the app by just tapping on an arrow. According to a blog post, anyone users…
China’s mega-funded taxi app Didi Chuxing will be available in English for visitors to Beijing, Shanghai and Guangzhou. The move on Didi’s part is part of its “internationalization” plan which has seen it expand its reach beyond China, including opening a research centre in Mountain View, California. It also…
Content marketing – the new search?
By cameron in Uncategorized
Since the early days of “search”, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at targeted moments when they are actively looking to book a flight, hotel, car rental, cruise, scenic tour, and more….
Finnair tests facial recognition for check-in
By cameron in Uncategorized
Finnair is testing facial recognition technology along with airport operator Finavia and Futurice at Helsinki Airport. The trials are planned until the 23 May to see how the technology works with the airport and airline’s processes with 1,000 frequent flyers taking part. Users will upload their pictures on to the face recognition…