There is a lot of data in corporate travel. And it used to come in reports as thick as house bricks. Then everything was automated and digitalized, and called Big Data. NB: This is an analysis by Andrew Jordon, chief technology officer at Carlson Wagonlit Travel. The problem was…
Interesting data released from hotel switch eRevMax this week that shows the dominance of Booking.com as a source for hotel bookings in a number of European countries. In each of the five markets – UK, France, Germany, Spain and Russia – the Priceline Group-owned hotel booking site has pretty much…
Personalisation and metasearch: in summary
By cameron in Uncategorized
Metasearch is an intuitive product that generates a foundation of trust through its inherent transparency. Personalisation, done sensitively, can build on this trust to inspire users and create loyalty. NB This is a viewpoint by Hugo Burge, CEO of Momondo Group. A series of articles published on Tnooz (links…
Facebook Reactions has just celebrated its first birthday – a reason if any to share a love heart-style – or angry – emoji. But, seriously, while not everyone greeted Reactions with excitement, the milestone means that there’s data around its popularity with consumers. The social media marketers at Spredfast…
I have been in online travel (and offline, before that) long enough to experience a number of distinct eras. The first travel startup that I founded, in 2000, was billed as the first brochure-less tour operator in the UK. Seriously – at that time, not having brochures as a tour…
Reports that the laptop ban on select flights to the US may soon be extended has raised further concerns in the aviation industry. But Joe Leader, CEO of the Airline Passenger Experience Association (APEX), has proposed an alternative: green lighting passengers to travel with their electronics in the cabin….
Death on the high CPCs – hotels getting killed by last-click attribution
By cameron in Uncategorized
Marketing success today in the hotel sector can be measured using many diverse metrics. That’s what makes it so fun, right? Analytics programs let you measure everything from who and where your website visitors come from to what content they are interested in. NB: This is a viewpoint from…
Chinese travellers welcome their independence while agents play their part
By cameron in Uncategorized
More than one in five travellers from China are confident enough to plan every aspect of their trip themselves, according to a new Sabre report. The Evolving Chinese Traveller study covers familiar ground in explaining why Chinese travel is growing (higher disposable incomes, better tech and accessibility to information)…
This is a roundup of product news and announcements for travel people and businesses in May 2017. Wednesday 10 May 2017: ReviewPro steps up US presence Reputation management platform ReviewPro has named John Owens as vice president of sales for North America, based in its new Dallas office. He…
OnTheBeach buys Sunshine.co.uk for £12 million
By cameron in Uncategorized
London-listed beach holidays specialist OnTheBeach has bought the “highly complementary” Sunshine.co.uk for £12 million. The deal will add some 200,000 Sunshine.co.uk customers to On the Beach’s 1.2 million, which On The Beach says will give it additional scale when negotiating exclusively contracted product. Sunshine has gross assets of £18.6…