This is a roundup of product news and announcements for travel marketing in May 2017.

Monday 15 May 2017:

Norwegian creates online retail scheme

• The platform gives members of its Reward loyalty programme the ability to spend their earned points at well-known retail brands on the internet via a Collinson Group-powered service. Reward eShop, featuring 1,200 retailers, is initially restricted to members in the UK and Spain.

Trainline marketing push

• The rail ticket platform used British actress Eleanor Tomlinson to front a social media campaign, including a two-part video encouraging people to use a spoof service called LintenAir (an anagram of Trainline). The push ran for two days in early-May and also featured a “reveal” video.

D-FLO launches communication tool

• The document and workflow software provider has created CrisisComms, a tool to allow travel brands to manage and send messages to customers when things go wrong. The system works across email, SMS, social media channels and in-app.

Wednesday 10 May 2017:

TrustedHousesitters launches state-side

• The UK-based platform for connecting pet lovers with homeowners who want to travel and leave their animals at home is setting up in the US. The service finds people who want to “sit” pets in return for a free stay at a property. Pet-owners (500,000 members so far since its launch in 2011) pay a $119-per-year fee to become members.

NB: Travel marketing image via Pixabay.