Imagine being able to invite potential customers into your world from the comfort of their sofa, giving them the chance to experience your destination as they sit down in search of their next adventure. NB: This is a viewpoint from Jon Mowat, managing director of Hurricane Video Strategy. We’ve…

The role and operations of tourism boards have changed massively in recent years as they continue to figure out what their position is in the travel foodchain. Most made the move from being an in-destination bureau and awareness-raising marketing machine to online service many years ago, yet regulations (for some), funding…

Facebook has organised some of the travel-related content on the network into a single service known as City Guides. It is not some kind of jaw-dropping, killer app or piece of functionality but, in fact, a simple way of collating all the likely elements that a traveller would want when…

Here is something that everybody in the hotel industry already knows (or should do): email marketing has become more important than ever. The cost of click and impression-based marketing on search engines and social networks continues to rise, not just for generic terms, but also for the historically cheaper…

Last month, a post by Swedish Paralympic athlete Aron Anderson became the latest Trump-related video to go ‘viral’. The video, which has clocked up more than 15 million views, came in response to Trump’s speech which implied that there had been a recent terrorist attack in the Scandinavian nation….

Branded vacation rental network RedAwning has snapped up the assets of fellow rental startup VaycayHero. Terms of the deal have not been disclosed. RedAwning will take on the staff, property relationships and technology of the six-year-old company as part of the deal. VaycayHero will continue to run as its…

This is a roundup of product news and announcements for travel systems in tourism and hospitality for March 2017. Friday 3 March 2017: Amadeus becomes merchant for rail The merchant model allows Amadeus-connected agencies to search and book rail tickets without having to strike commercial deals with individual train operators…

AccorHotels boss Sebastien Bazin wants to use the 4,100 hotels in the group to provide local services to people living in the surrounding neighbourhoods. He has been looking at the group’s capital and labour intensive business, with some 240,000 staff, and comparing it to capital and labor light businesses such Airbnb…

This is a roundup of product news and announcements for distribution in tourism and hospitality for March 2017. Friday 3 March 2017: HRS adds Magnuson Hotels to network More than 1,000 properties from the chain will be placed on the HRS distribution platform, giving 3,000+ corporations access to rates and…

TripAdvisor is to close the Travelpod platform – the second axing of one its consumer content brands in the space of two months. An official confirmed the fate of the 20-year-old company to Tnooz this week after speculation emerged that the Travelpod service would be heading down the same path as…