This is a roundup of product news and announcements for marketing in tourism and hospitality for March 2017.

Thursday 2 March 2017:

KLM uses emojis for directions

• Passengers using the airline’s Facebook Messenger channel for customer service can now send an emojio (food, taxi, clothing) from their location on a mobile and receive directions to the nearest outlet or service. The tool is available to customers in all of KLM’s markets.

Wanup claims €220K in travel

• The online hotel loyalty club says it has generated the six-figure sum amount for members in four months since its launch. The startup claims to have 560,000 users and works with 340,000 hotels in Europe.

Wednesday 1 March 2017:

Expedia Media Solutions helps VisitBritain

• The online travel agency’s marketing unit is working with VisitBritain on the next stage of its #OMGB campaign, aimed at highlighting the best of sport, nightlife, adventure and fashion in five destinations around the country. The activity includes an interactive video player so that users can explore on desktop or mobile each destination, with links to a suggested travel itinerary.

Yapta extends price tracking

• The corporate travel service will have its price tracking tool available for all international points of sale. The FareIQ tools (hotel and air) were initially trialled with users in Canada, France, India, Spain and the UK.

NB: Marketing image via Shutterstock.