Social media management company Local Measure has raised $3.4 million funding from private investors and private equity firms in Asia Pacific.

The Sydney-based company will use it latest funding to continue to develop its service and expand with plans for a new office in Dubai this month followed shortly by an office in Los Angeles.

The company offers technology which uses location data to collate all the content posted online about a hotel in real-time and enables the hotel, especially frontline staff, to interact with existing guests and customers.

Local Measure recently signed a deal with AccorHotels to use its platform following a pilot of the system at its Asia Pacific properties.

The $3.4 million brings the company’s total funding raised to $11.25 million.

Local Measure currently has offices in Sydney, Singapore, London and Miami.