With the peak holiday booking season almost upon us, advertisers need to be aware of the AdWords features that can help a campaign succeed. NB: This is a viewpoint by Amo Sokhi, account director at Polaris. Here are five features of AdWords that need attention: 1. Audience retargeting Making…
Momondo Group is committed to “making travel search inspirational by combining the human touch and data to create a personalised and relevant experience for users”. NB This article is a promotion for “The Role of Personalisation in Travel Search – Inspiring Loyalty with the Human Touch” – a free…
We live in a fascinating – if uncertain – period for travel tech, as intermediaries, suppliers and, indeed, consumers evolve at an unstoppable rate. Such progress is inevitable, for example, as consumer behaviour is influenced by mobility, connectivity and a barrage of choices. As the number of people travelling…
Clickatick has just launched its beta service – a ticketing platform to bring small to medium sized tours and activities providers into the online world. The Estonia-based startup, accessible via desktop and mobile, has recently signed distribution deals with App in the Air and, Field Trip from Niantic Labs. Q&A with…
Rental and sharing giants HomeAway and Airbnb have each been slapped with a $635,000 fine over alleged permit issues in the city of Barcelona. Administrators in the Spanish city say the pair have flouted regulations for advertising tourist accommodation that have not been authorised to host tourists on their properties….
The (endless) debates over the future of airline distribution often fail to mention the wider context in which they take place. Growth in air travel. And this isn’t just a few percentage points here or there, depending on the region. This growth ratchet expected over the next 20 years…
Bluebridge has sold its travel business to tourism organisation IT provider Simpleview, in a bid to divest itself of two of its divisions. The other tech service, mobile apps for churches, was also sold this week as part of a programme to concentrate on an employee engagement platform. Terms of…
Chinese online travel giant Ctrip has made a huge move into the international marketplace with a $1.75 billion takeover of travel search site Skyscanner. The deal, which is a combination of mostly cash and then some Ctrip stock to Skyscanner shareholders, is expected to close within the next four weeks….
In recent months we have seen several airlines ratchet up their rhetoric against the global distribution systems (GDSs), namely, Amadeus, Sabre, Travelport, and Travelsky. In particular some airline CEOs have spoken strongly against the GDSs — tagging them as, in the paraphrase of Emirates’ CEO, “not fit for purpose”….
Trip Tap Toe, a New Delhi-based travel portal has received investment from a local businessman in return for a stake of 26% in the company. The funding amount is undisclosed but a statement says the investment has been made by R.S Sharma, former chairman and managing director of India’s…