This is a roundup for product news and announcements for MARKETING in travel, tourism and hospitality for November 2016.

Friday 4 November 2016:

TrustYou picks up Modus Hotels

• The chain of US-based properties (in locations such as Washington DC and Chicago) will use TrustYou’s Analytics & Radar platform to help capture feedback from guests throughout their stay. The results also feed into TrustYou’s Meta-Reviews which are displayed on sites such as Google, Kayak and Hotels.com.

Tuesday 1 November 2016:

Turkish Airlines enlists social media star

• Zach King is fronting the new in-flight safety video for the airline, using his digital slight of hand techniques to illustrate various aspects of the traditional pre-departure briefing. The clip has attracted 70,000 views on YouTube in less than 24 hours.

PitchUp gets a bigger tent

• The outdoor accommodation specialist has added five new countries – Australia, Greece, Canada, Botswana and Lithuania – to its country list. Some 2,400 sites and locations in 32 countries around the world are now available.

NB: Travel distribution image via Shutterstock.