13 Oct 2016

Don’t expect hotel guests to hang on for long [INFOGRAPHIC]

Alice, the hotel services app, has done a little research into how long consumers should have to wait for a response from hotel staff to guest communications via various channels.

The company, (startup pitch here), surveyed US frequent travellers to find what’s a reasonable length of time for a hotel guest to wait for a response with differences according to channel –  text, email, via app or from within social media.

The results are handily compiled into the infographic below along with some insight into how other mobile on-demand services are likely to drive take-up of apps for services during hotel stays.

It’s also interesting to note that expectations for text and mobile app are much less than for email and social media.

Alice co-founder and president Alex Shashou says that as guests’ behaviour changes, hotels need to think about how they process and respond to requests via different channels.

alice-app

alice-app-2

Related:

In online reviews who responds and length of response are important

Chat apps taking off for large hotel chains

Alice thinks hotel operations could learn from innovation in other industries

Expedia invests in Alice, the hotel mobile tech startup