11 Oct 2016

GuestCentric high with HiPay, Holland is cool again, and more…

This is a roundup for product news and announcements for MARKETING in travel, tourism and hospitality for October 2016.

Tuesday 11 October 2016:

GuestCentric partners with HiPay

  • The digital marketing provider for hoteliers has teamed up with HiPay so that properties can expand their range of tolls for securing direct reservations. HiPay has platforms that cover payments via mobile, desktop and with international tools built-in.

Friday 7 October 2016:

Holland goes for the cool factor again

  • The Tale of Kat and Dog is a 17-minute mini-movie from the tourism board in the Netherlands, showing the adventures of a US business traveller on a visit to the country. The film was created in conjunction with Amsterdam Marketing, KLM and Schiphol Airport.

Blacklane gives points to Miles & More

  • The European frequent flyer loyalty programme will hand members additional points if they use the Blacklane ground transportation service. Users earn one mile per Euro spent with Blacklane.

Hainan Airlines redeems with Kaligo

  • Members of the airline’s Fortune Wings Club will be able to use their points to secure hotel stays at any of Kaligo’s network of 300,000 hotels and resorts. A combination of points or points and money can be used to pay for bookings.

Monday 2 October 2016:

Booking.com has a home

  • The hotel booking service is running a new campaign in the UK, under the tagline “We’ve Got A Home For You”. The latest activity focuses on the number of hotels, apartments and vacation rental products available for travellers: two million.

BookLogic goes direct with Triptease

  • Hotel customers of BookLogic will now be able to integrate the Triptease Price Check widget into their websites as part of the agreement. The widget displays rates for the property alongside those for the same hotel featured on online travel agencies.

Wednesday October 2016:

NB: Travel marketing image via Rawpixel.com/BigStock.