08 Oct 2016

A few months ago, we introduced pre-built e-commerce segments—segments with predefined rules that make it easier for online sellers to target specific groups of subscribers and increase the relevance of their messaging. In our latest release, we’ve added even more pre-built segmentation options for both MailChimp and MailChimp Pro users,…

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08 Oct 2016

Last week, Gmail announced that they’re going to start supporting media queries. Email geeks everywhere collectively lost their minds. What’s changing? Previously, Gmail stripped the <head> and <style> elements from email HTML. Any CSS—the code responsible for styling HTML—had to be applied inline to render, which is a pain…

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08 Oct 2016

For many businesses, the holidays are one of the most hectic—and important—times of the year. A successful holiday season can ensure the calendar year ends on a high note for your business, but it can also generate positive momentum that you can build on for the future. Even though…

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08 Oct 2016

We recently discussed email client popularity and covered some strategies for testing your campaigns with Inbox Preview. Today, we’ll explore the different ways clients render emails and investigate why those differences exist. Email, through the eyes of a computer It’s relatively simple for a human to look at a set…

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08 Oct 2016

Last week, we introduced our brand new holiday microsite and email series, featuring tips, advice, and best practices to help you make the most of your marketing throughout the holidays. Today, we’re excited to announce another useful holiday resource. In the coming weeks, our client relations team will be hosting…

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