Guesty, a property rentals management platform, has raised $19.75 million in Series B funding.

The investment was led by TLV Partners while existing investors Magma VC and Buran VC also participated.

The Tel Aviv-based business has been around since 2013 and provides a platform to manage short-term rentals.

Guesty is integrated with Booking.com and Agoda as well as other major partners such as Airbnb.

Through the funding, the company plans to expand its teams.

The holidays rentals sector is going through interesting times. All the major players – Booking Holdings, Expedia Group and TripAdvisor are talking in terms of growth in this area.

Booking said in late February during its Q4 results call that it would “aggressively” expand the non-hotel element of its supply. The company introduced separate categories for traditional hotels and alternative accommodation recently.

It also says it is investing in tools to help suppliers and managers bring properties online so perhaps investing in a company that already does that might not be a stretch. That has after all been the strategy in tours & activities, if recent acquisitions are anything to go by.

Guesty is not the only startup attracting investor attention. Vacasa announced more than $100 million in Series B funding last October.

TurnKey, another vacation rental property management service, announced its raise of $31 million in April.

Meanwhile, Hostmaker, which specialises in helping Airbnb hosts manage their rentals, raised $15 million last November, saying it plans global expansion.